Websites
Website Redesign Checklist for Australian Businesses
A redesign is a chance to fix what is not working. Done carelessly, it can also lose search rankings and break things customers rely on. Use this checklist to plan properly.
By Joshua Zaghini, RMZ Digital6 min read
Before you start
- Define what the redesign should achieve
- Review analytics to see which pages bring traffic and enquiries
- List what customers and staff dislike about the current site
- Record existing URLs and rankings
Content
- Audit existing pages: keep, improve, merge or remove
- Update service descriptions and contact details
- Prepare new photography and alt text
SEO protection
- Map every old URL to its new equivalent
- Set up 301 redirects
- Keep or improve page titles and meta descriptions
- Preserve heading structure and internal links
- Submit the new XML sitemap in Google Search Console
Our SEO services can manage this for you.
Design and usability
- Design mobile-first
- Make calls to action clear on every page
- Check colour contrast and keyboard navigation
- Keep forms short and labelled
Technical
- Fast hosting and optimised images
- HTTPS across the whole site
- Analytics and conversion tracking
- Backups and a maintenance plan
Testing and launch
- Test on phones, tablets and desktop browsers
- Submit every form
- Check redirects and broken links
- Monitor Search Console after launch
Need help with a redesign?
Our website development team handles redesigns end to end. Book a free consultation.
Joshua Zaghini
RMZ Digital, Brisbane. [Short author bio to be supplied]